Made From Scratch - Building a Specialty Clinic
- By Jasmin Vasquez
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- 09 Nov, 2017
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Your practice and your patients will thank you for investing in a rapidly growing area of expertise.

Optometry is advancing every day in this ever-changing world, and so is the world-wide industry of classic clinics. Brooke Messer, MD, explores the challenge of building a niche practice--that is, building a practice based on that of a certain specialty, such as contact lenses. This type of practice can yield great emotional and financial rewards while making connections between you and your patients. Many resources are made available at your fingertips while bringing a new dimension to the practice when beginning to train staff. Investing in technology can go a long way in building your patients loyalty. How can your optometric billing help build your specialty practice?

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When performing routine eye exams on Aetna Patients it is a good idea to get in the habit of using
Z01.00 OR Z01.01 as your diagnosis code INSTEAD of a code beginning with "H52". This is because many of Aetna's plans actually are set up to pay for routine eye exams but ONLY if the primary diagnosis is = Z01.00 OR Z01.01.